ENGAGE QNT/L

What decision needs better evidence?

QNT/L researches how B2B companies generate revenue, advises leaders on what should change, and builds the commercial systems needed to put those decisions into practice.

Bring us the question you are trying to answer. We will help determine the right scope.

You do not need to choose a service before reaching out.

PLATE 00 · QNT/L IMAGE LIBRARYSCROLL ↓

CH.01 · HOW THE WORK CONNECTS

Evidence informs the advice.
The advice shapes the work.

A research commission can answer a defined question on its own. When further investigation or implementation is warranted, the work can continue under a separately agreed scope.

RESEARCH

Establish what the evidence supports.

Examine the company, market, and commercial record. Identify supported findings, contradictions, and questions that remain unresolved.

ADVISORY

Determine what should change.

Translate the findings into decisions about positioning, pricing, routes to market, and the way revenue is produced.

EXECUTION

Put the decisions into operation.

Build and implement the agreed changes, including buyer-facing resources, commercial processes, and the systems needed to operate them.

The question determines the scope. Every inquiry does not need to become a larger engagement.

CH.02 · ENGAGEMENT OPTIONS

Start with the question.
Scope the work around it.

01 · RESEARCH

Research Commission

An independent investigation of one company’s observable commercial record.

For a company you run, may acquire, or compete against. The Commission establishes what available evidence supports, where it conflicts with the working explanation, what remains unknown, and what to verify next.

$15,000 fixed

Timing: Typically 2–4 business days after acceptance
Access: No internal company access required to begin

“What does the available evidence support about this company’s growth case?”

A Research Commission completed within 90 days is credited in full toward a Diagnostic.

02 · INVESTIGATION & ADVISORY

Revenue Architecture Diagnostic

Investigate the underlying causes using company evidence.

When the question requires pipeline data, conversion, pricing, retention, contracts, or management context, the Diagnostic goes inside the business. It develops a supported explanation and recommendations for what should change, what should remain, and why.

$75,000 fixed

Timing: Target 14 days, subject to agreed scope and access
Access: Internal company evidence required

“Why is the business missing plan, and which changes are justified?”

03 · DESIGN & EXECUTION

Architecture Engagement

Design and implement the commercial changes the evidence supports.

For leaders who need the work carried into operation. Scope may include positioning, pricing, partner or sales channels, buyer-facing resources, commercial workflows, and measurement. Responsibilities, deliverables, and economics are agreed around the mandate.

Scoped individually

Timing: Defined by the mandate

“We understand the constraint. How do we build and launch the response?”

You can begin with a defined question or an existing body of evidence. QNT/L will recommend the appropriate starting point.

PLATE 01 · CONCRETE RHYTHMQNT/L IMAGE LIBRARY

CH.03 · FROM RESEARCH TO IMPLEMENTATION

What that looks like in practice.

For Waypoint Tech Advisors, QNT/L examined the Microsoft 365 security market and the decisions an MSP founder would need to make before exploring a partnership.

That research informed the positioning and partner approach. The work became a prospect-specific Opportunity Brief, an illustrative client deliverable, proposed client-facing language, and an editable economics model.

The result is a concrete proposition a prospective partner can inspect before committing to a meeting or an assessment.

CASE 01 · WAYPOINT Waypoint Tech Advisors

MICROSOFT 365 SECURITY · MSP

THE WORK BECAME

01Prospect-specific Opportunity Brief
02Illustrative client deliverable
03Proposed client-facing language
04Editable economics model

Explore the Waypoint work

CH.04 · START A CONVERSATION

Tell us what you need to understand or change.

A few sentences are enough. Describe the situation, the decision in front of you, or the work you want to put into motion.

We will review the inquiry and respond with the appropriate next step.

CH.05 · QUESTIONS

Questions before you begin.

No. Describe the question or decision. We will help determine whether public research, internal investigation, or implementation is the appropriate starting point.

Yes. A Research Commission is a standalone product. There is no obligation to continue into a Diagnostic or implementation.

We can examine the observable commercial record and identify what it supports, contradicts, and leaves unresolved. Establishing internal causes may require company evidence. The work states that boundary.

Where the work and fit justify it, QNT/L can accept a separately scoped mandate to design and implement the supported changes. Deliverables and responsibilities are agreed before the engagement begins.

Yes. Include that context in your inquiry. We will assess what can be used and what still needs verification.

No. RAI judgments are governed independently of commercial engagements. Payment does not determine a grade.